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The Des Moines Register
Thursday, September 4, 1997, Page 3M
letters@news.dmreg.com
Branstad: Fighting drugs requires 'eternal vigilance'
Governor urges more public service announcements during October, which is Drug-Free
Iowa Month.
By ERIN SCHULTE
REGISTER STAFF WRITER
Gov. Terry Branstad on Wednesday blamed poor
communication for a recent surge in teen-age drug use.
"When it comes to drugs, silence is acceptance," Branstad
said. "That is the point: It is eternal vigilance on this."
A recent Iowa Department of Education Youth Survey showed a sharp
increase in marijuana and tobacco use by high school seniors. Use of alcohol
remained stable, but at high levels. The results were reported by The Des Moines
Register in June.
Wednesday, Branstad said that after years of successful anti-drug
advertising, less attention has been paid to the drug problem recently. Fewer
television ads, an effective way of reaching teens, have been shown.
So Branstad challenged the media to double their use of public service
announcements about drugs during October, which is Drug-Free Iowa Month.
"As alarming as these trends are," he said of high-school
drug use, "even more disturbing is an increase in the use of marijuana, tobacco and
alcohol by tenth-, eighth- and sixth-graders."
Public Service Ads
Also at Wednesday's news conference, new anti-drug public
service announcements for television and print were introduced by the Partnership for a
Drug-Free Iowa. They target young children and older adults.
In light of recent findings that middle-school girls are using
methamphetamines to lose weight, Branstad said, parents and educators need to tell
youngsters that the drug is nothing to toy with.
"This is one of the most dangerous, serious drugs we have,"
he said. And because methamphetamine use appears to be starting at a very young age,
programs that target middle-school students, like D.A.R.E., should try to tackle the
problem early.
Branstad said the number of meth labs in Iowa also contributed to teen
use of the drug. Already this year, 41 labs have been raided; last year, 31 labs
were raided.
Governor's Experience
The governor told a story of his own brush with the state's
drug dealers, one that showed how rampant the problem has become. While he was
lieutenant governor, he rented out a house on his property to a man he thought sold fish
for a living. He was wrong. Police arrested the neighbor, and he went to
prison.
"This guy was dealing drugs living right next door to the
lieutenant governor," Branstad said.
Tommy Thompson, vice president of the Partnership for a Drug-Free Iowa,
said an article he read in The Des Moines Register before the news conference Wednesday
morning made him feel like he was the boy trying to plug a hole in a leaking dike.
The story was about teen-age girls getting hooked on methamphetamine after using it as a
weight-loss aid.
"We will plug all the holes," Thompson said. "We will
win this fight."
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